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Company Core Values

4 Steps to Establish Company Core Values

In a local business meeting this week I was struck by how little is understood of core values in different businesses. In today’s entrepreneurial landscape there is a tradition and temptation to want to partner with just about anyone that can help increase the number of potential customers in the top of your sales funnel. The temptation is easy to understand. Potential customers at the top of the funnel increase your chances of profit at the bottom of the funnel. This can sound very attractive if you are just starting out, trying to launch a new business line, or if […]